March 2021 Newsletter

A Word from Our Treasurer – Sara Lazarus

Sara at work inspecting some highway signs.

Greetings and Welcome to the Historic Highway 99 Association of California’s monthly newsletter! My name is Sara Lazarus and I am the Treasurer of the Association. We are a young, but growing group of Highway 99 enthusiasts who share one common goal: Preserving the original sections of Highway 99 and the stories of those involved. As time goes on, and with help from our Members, donors and volunteers, we will be working on installing new signage, telling the stories of Businesses, Families and detailing historic events along the highway. None of these things could happen, however, without all of you, our Members. With your support, we can all help to preserve the history of California’s Main Street. As we speak, we have ordered our first new signage for the City of Calexico, California and are awaiting delivery to their Public Works Department. These signs will be going up on First at Heffernan and Second at Imperial in the not-too-distant future. We are also in the process of working with other entities throughout the State to determine signing and material needs. Thank you all for being a part of this organization and helping to save history.

Advocacy / Projects

Original sign, since replaced in Mountain Gate.

A report from Mountain Gate in Shasta County (Region 1) regarding our last “99 Alert“:

On Feb 4th, a Historic US 99 sign in the Community of Mountain Gate, CA was discovered to be stolen using a metal  saw. The local historian on his local walk discovered the sign missing and reported it to Shasta County Public Works. He made a hypothetical guess that it was stolen during the recent snow storm since Interstate 5 closes near the spot where the sign is located and the roadways turned into a parking lot for people wishing to drive forward. This guess was because the sign was at that location a few days before the snow storm hit. The historian also sent a message to the local community Facebook page as well as the Historic US 99 and the historic enamel California signs asking for their help in the location of the sign. Some of the members wondered if the county or the state knocked down the sign with a snow plow but Caltrans and Shasta County Public Works confirmed that the sign was not knocked down to their knowledge which also confirmed that the sign was stolen. Shasta County Public Works then after waiting for a week went ahead and got a sign purchased as per to the original agreement between the County and Mountain Gate in regards to the Historic US 99 signs. They also then installed the sign afterwards. The new sign is of the same size as the old one but it has modern reflective materials. The Mountain Gate, CA historian is quite grateful for the assistance of everyone willing to help. This Historic US 99 project is not the final one for this area…Someday I hope to see these roads repaved with the original materials but to modern specs.

-Mountain Gate, CA Historian

Fundraising

Fundraising has been slow but steady. While we have not yet reached our main funding goal, we did get enough to pay for two signs in Calexico. We currently have one main fundraiser going for a stock of now eight signs for Banning and Beaumont. Other projects, beyond sign projects, are still in the works. We do wish to thank all that have donated so far to our cause. Once we obtain our 501c3 status, you will be given a proper receipt for tax purposes.

Outreach

We are still working to contact the various agencies, historical societies, and clubs along US 99 in California. This is a slow process but so far successful. We are also now hosting monthly meetings via Zoom. Our first will be held on March 4 at 5:30 pm. Join us and meet the Association! If you’d like to join our meeting, please register using the link below. Future meetings will be posted on our site. We are still working on a regular time and date for the meeting, so it may change slightly each month for now.

https://zoom.us/meeting/register/tJ0qdO-spj4pGdclKQvOkP1VAnf-pYIEtX4D

Membership

Starting March 1, we officially have a membership program. We decided to proceed without our 501c3 as we anticipate it coming through in the very near future. Sign ups, for now, are completely online. Join us and help our organization grow! If you join now, your membership will be valid until the end of March 2022. In the future, once we have a 501c3, we will also accept applications through the mail.

Photo of the Month

Mt Shasta from Redding, California. Courtesy – Michael F Ballard

This month, we feature a photo showing a snow-capped Mt Shasta peeking out from the mountains north of Redding, CA at the intersection of Lake Blvd and State 273 (old US 99) in Region 1. Mt Shasta is the most picturesque mountain in all of California, in my opinion. The photo was taken in October 2007 on a trip to see what parts of US 99 were exposed at Lake Shasta. That year, the water level was low enough to see most of the old highway but nearly as much as just a year later in October 2008 when it was possible to traverse almost all of old US 99 from O’Brien Inlet to Lakehead.

Errata

We want to hear from you! One of our goals is to promote local businesses. If you own a business along old US 99 and are looking for more exposure, join us and we will feature your business in our newsletter and our website. If you would like to have one of your photos featured in our newsletter, send us a message!

Association Positions Available

We are anticipating getting our incorporation processed in the next two-three weeks. After it is official, it will be time to get things going. Our board, as it is presently structured, will be needing a Secretary, Outreach Coordinator, and Regional Coordinators. We currently have a President and Treasurer. These are all volunteer positions and are greatly needed to get this association up and running. Below are some basic descriptions of each position. If you are interested in any of these positions, please let us know and we will discuss further what is needed. This will be a great opportunity to do make a lasting mark on the legacy of Historic US Highway 99 in California. We look forward to hearing from you!

Secretary (Board Member):

The Secretary will be responsible for the records of the organization and shall keep a record of minutes of all board meetings. They may also assist with other tasks such as fundraising and any other efforts as directed. They will also help keep our website updated with information from our Outreach and Regional Coordinators as needed.

Outreach Coordinator (Board Member):

Our Outreach Coordinator will be in charge of the Regional Coordinators for each region. They will be the primary contact for our Regional Coordinators and will help develop various projects such as signing, fundraising, public events, and other outreach programs. They will also keep the board updated on our projects.

Regional Coordinators:

Regional coordinators are the heartbeat of local operations for the Historic Highway 99 Association of California (Association). The job is unique to the organization, as it has a twofold mission. They are not only responsible for research and development for our operations in the localities under our purview, but are also responsible for conveying that information up and down the chain of the organization to the President, Secretary, Treasurer, Outreach Coordinator, Members, and local Communities (when applicable) in a timely and professional manner as well. The job encompasses duties of Researcher, Developer, Telemarketer, Brand Ambassador, Developer, Informational Officer and Manager. They primarily report to the Outreach Coordinator.

Regional Coordinators preferably shall possess a professional or personal background or knowledge related to California’s Highway System or other Historic / Preservation efforts, although it is not required.

Paperwork Update

The initial paperwork for this association will be submitted on Monday, 11/16. It will be rather exciting once it comes back, as that is when we will file for tax-exempt status. We are currently seeking a Secretary for our organization to help get this started. Duties would be simple at this point, mostly taking notes during meetings. Other duties may include keeping a list of members as well as anything else you can help with. If you are interested, let us know!