January-February 2021 Newsletter

Welcome to the new
Historic 99 Association of California Newsletter!

Each month, we will give an update on the progress of our various projects and outreach programs. These updates will usually be published toward the first week of each month, this one being a little early. In time, we’d like to have a Featured 99 Business section to help promote local businesses along the highway and stories about 99 happenings. Contact us if you’d like your business featured in our newsletter.

Advocacy

In December, we started a new program called “99 Alerts“. These alerts are designed to help preserve a section of the highway or a business that is in danger of being lost. Each will have information about what it is and how you can help. They will also be listed under “Projects” in the main menu. Our latest 99 Alert involves a section of former US 99 in the Calimesa area, which has a long section of pristine 1925 concrete.

Fundraising

At present, we are raising funds for our first sign purchase. Once the goal amount is achieved, which is $800, we will purchase 10 24×36 Historic Route 99 signs for placement in Banning and Beaumont. Currently, we have raised $125. Additional funds may come from businesses and other groups in the Banning / Beaumont area.

A fundraiser for printing and distributing flyers and brochures for our organization may start in the near future but no date is set yet.

Outreach

We are in the process of gathering contact information for all the cities, counties, historical societies, and car clubs along the route. We are also developing a brochure which we intend to distribute to all these groups. We have also created a web forum which is available to use to discuss Highway 99 issues here on our site. We will also use them to help organize in-person events when we are able to do such things, likely not until later this year.

Membership

We are developing a plan for membership to our organization. It looks like we will have a few tiers such as Basic, Standard/Individual, Family, and Business. Each will have different levels of perks, which we are still working out. These will be implemented once we get our 501(c)3 status, which we anticipate in the next month or so.

Photo of the Month

1923 concrete on the old Ridge Route near Quail Lake in northern Los Angeles County. Courtesy – Michael Ballard

Each newsletter will feature a photo of a section of Historic US 99. This month’s photo shows a section of US 99 near Quail Lake in northern Los Angeles County. It was originally constructed in 1917 as a 17 foot roadway but was widened with a “second story” of concrete that was 20 feet wide. In 1933, it became a portion of State 138 and in 1968, it was relegated to a side road when the new freeway was constructed to the south. Today, it remains as a pristine section of roadway but is in danger of being destroyed by development. The “Centennial” housing project, by Tejon Ranch, is planned to be built adjacent and this would likely be paved over. As it may be a while before construction begins, we still have a chance to do something about it. Look for a “99 Alert” in the future with more details.

If you’d like your photo to be featured, contact us! Depending on the number of submissions, we may implement a “Featured Image” section on the site as well. All submitted photos will be given proper credit.


We need your support to grow and get these projects accomplished. If you are interested in helping with our organization in any way, please contact us. If you aren’t already, subscribe to our website so you can keep updated and receive our newsletter. We’d also love to hear your feedback!

Fundraiser – Signs

Our first big fundraiser is for a batch of signs for our sign projects in the Imperial Valley covering El Centro, Imperial, Brawley, and Westmoreland. This project will work to get these signs posted through those towns and we will need your help. After reviewing cost estimates from various companies, we will be ordering 10 12×18 Historic Route 99 signs from Zumar. Our fundraising goal is $475 for these signs, which will eventually be posted as they get approved. If you wish to donate to this campaign, please use the link below or send a check to:

Historic Highway 99 Association of California
PO BOX 34062
San Diego, CA 92163

Thank you for your support!

Total As of 5/3/2021 – $430

Previously raised funds went to the 04IMP21001 – Calexico portion of the project

Upcoming Projects

With the holidays and lockdowns in place, starting our projects will unfortunately be a bit slow. Come 2021 however, things will shift into “high gear” and we will be pressing various projects forward. Right now, we are focusing on smaller projects, partly to get started and see how it goes, mostly to make solid progress sooner than later. With that in mind, here is a list of projects we are planning to start in the first half of 2021:

Signing
Fundraising efforts will be needed for each project

Calexico – 04IMP21001 – Replace existing faded signage at the END / BEGIN point of US 99

Banning / Beaumont – 04RIV21001 – Implement new signage along 6th St (Beaumont) and Ramsey St (Banning). Possibly work with Caltrans to get signage at end interchanges (I-10 Exit 93 and I-10 Exit 102).

Ontario – 04SBD21001 – Implement new signage along Holt Ave between Benson Ave and I-10 Exit 55A.

Administration

Outreach Coordinator – Recruit new Outreach Coordinator to help implement our Statewide outreach projects and manage Regional Coordinators

Regional Coordinators – Recruit new Regional Coordinators for Region 1 (Northern California), Region 3 (San Joaquin Valley), and Region 4 (Southern California)

Contact us for additional information about any of these projects. If you are interested in getting involved with any of these, let us know! We’d love to hear from you.

Contact Information

New PO BOX

Thanks to a generous and unexpected donation last night, we were able to purchase a PO Box this morning. Now we have an address, which is quite helpful.