The main goal of this association is to help educate the public on the historical importance of former US Highway 99 in California. Our additional goals are as follows:
- To help promote travel, tourism, and economic development along the historic roadway through the various towns along the route
- To work with various agencies to protect and preserve any historic structures such as bridges, buildings, and other cultural resources along all alignments of former US 99
- To help support signage efforts along the route, such as Business Route and/or Historic Route signs directing travelers to the old road.
- To develop a cohesive statewide plan for the preservation, interpretation, and promotion of former US 99 in California.
- To develop and support various meets along the roadway, such as car shows and swap meets.
- To raise funds to support all these goals.